The newspapers within the cooperation chose the best mobile services used on the newspapers since the beginning of 2000, and early on also decided on which new business models they believed in. They also created a new platform for these services, with focus on pre-packaged services, income generating services, knowledge about the end-customer, and “Give and Take”, which comprehends the possibility to share experiences, concepts and cases between the members of the platform.

The development of the new business platform started in the beginning of 2009, and at the end of october 2009 it was launched. Before Christmas that year almost all newspapers were live on the platform.

The development continued during 2010 and the platform got the name Tulo (the finnish word for revenue). The central point in the development was increasing relevance in the mobile offer by getting to know the customers better and offering services they are really interested in.

The platform consists today of business models, services and campains – for both newspapers and their advertisers, and the development of the services and the platform continues with the same type of guidelines. The platform aims to create new revenues from consumer- and advertiser-services, learn more about end-customers and offer them personalized,and targeted services, and gather digital payments and transactions in the platform to be able to take care of the customers throughout the whole process. 

World of TULO is shortly about taking the relationship with readers and advertisers to a new level, and helping advertisers (ie business customers) to long lasting relationship with their customers. It´s also about offering new services and concepts. And a possibility to see and measure the results of marketing.