New in Tulo Shop – built to drive smarter subscription growth

Campaign Ladders – always show the right offer

Campaign Ladders let you group and rank multiple campaigns within a package and automatically present available offers to each customer. 

Why it matters for publishers:
✔ Higher conversion by avoiding non-purchasable offers
✔ Smarter onboarding, winback, and price-step strategies
✔ Less manual campaign logic – more control and flexibility

Order & Age Validation – compliant, automated, and customer-friendly

Order Validation ensures customers only purchase products they’re eligible for (e.g. age-restricted offers). If a customer doesn’t qualify, Tulo Shop can automatically offer a fallback package. 

Why it matters for publishers:
✔ Automated lifecycle management (e.g. youth → standard subscriptions).
✔ Lower churn through smooth transitions instead of hard stops.

Checkout Flow – sell subscriptions anywhere, without friction

The new Checkout Flow lets you sell packages and campaigns via direct links – no marketplace binding required. Perfect for email campaigns, landing pages, and focused offers, with Tulo Shop handling validation, payments, and subscription creation automatically.

Why it matters for publishers:
✔ Faster time-to-market for campaigns
✔ Higher conversion from focused, distraction-free purchase flows