Express Checkout with Apple Pay and Google Pay
Express Checkout makes it easier than ever for customers to start a subscription. By enabling Apple Pay and Google Pay in for instance Tulo Paywall, users can complete their purchase in just a few clicks – using the payment and personal details already stored in their digital wallet.
The result is a faster, smoother checkout experience with fewer steps and less friction.
Express Checkout is fully integrated into Tulo Paywall and easy to activate through your existing offers and templates. The correct payment buttons are automatically displayed based on the customer’s device and browser.
A simple way to improve conversion and meet today’s expectations for fast, mobile-first payments.
Express Checkout – Beyond the Paywall
Express Checkout is not limited to the traditional paywall flow. With a creative approach, it can also be used in other channels – such as on-site widgets powered by tools like Triggerbee.
By combining targeted campaigns with one-click payments through Apple Pay and Google Pay, you create highly conversion-focused touchpoints directly within the user journey. When the offer appears at the right moment, and the checkout requires minimal effort, the path from interest to subscription becomes significantly shorter.
This opens up new possibilities for campaign-driven sales, re-engagement initiatives, and personalized offers – all supported by a fast, frictionless payment experience.
In short, Express Checkout can radically improve conversion opportunities when used strategically across your digital ecosystem.
COMING SOON
Express Checkout in Marketplace Environments
As a future development initiative, Express Checkout will also be implemented in marketplace-style environments where multiple subscription offers are presented side by side. By enabling Apple Pay and Google Pay directly on each offer, users would be able to complete their purchase instantly using their stored wallet details.
Seamless Data Capture for a Frictionless Experience
Express Checkout automatically retrieves relevant customer information from Apple Pay and Google Pay to streamline the entire purchase process. By using the data already stored in the customer’s digital wallet – such as name, email address and payment details – the number of manual steps is significantly reduced.
This creates a smoother user experience while helping you remove unnecessary friction in the final stage of conversion.
You can read more in our technical documentation about which specific data points are retrieved from Apple Pay and Google Pay.
