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Marketplace

The marketplace is ideal for selling two or more packages or campaigns. When selling a single package, it is more efficient to directly link to the checkout flow for that specific package or campaign, minimizing the steps to conversion. (Learn how in the Package & Campaign section) The marketplace can be used as a landing page from a subscribe entrance point in the menu on your website or as a campaign landing page from an e-mail or banner.

You will configure the Tulo Shop and Marketplace under Marketing in the Payway admin portal. This is also where you will be able to set up the Themes, HTML templates, HTML widgets, and CSS templates.

Marketplace (Group)

Default settings for a shop are set in the group. These settings can also be overridden in the marketplace configuration. The marketplace group becomes beneficial when managing numerous brands or multiple marketplaces that require consistent updates from a centralized location. For instance, if you aim to maintain uniform top images and text across various marketplaces but need distinct offers, configuring a group with several marketplaces allows you to modify the header, text, and image in one centralized location. If you only manage a single title you can put all landingpages into the same group.

  1. Theme: The pre-defined theme for this group.
  2. Key: Url key used in the path for this group. Domain structure: https://[subdomain].stage.[domain].se/[groupcode]/[shopcode]
  3. Heading: The headline used for this group.
  4. Description: The description for this group.
  5. Image (png/jpg).

In the Payway Admin Portal you will configure the Marketplace group under /marketing/marketplace/create

Resource register

Resource register can be used in Heading and Description. It is a key/value list that can be title-specific. /control panel/resource register/overview.

Marketplace (Specific)

NOTE! All configurations that are made on the specific marketplace will override the Group Marketplace configurations and settings.

In the Payway Admin Portal you will configure the Marketplace under marketing/marketplace/market/create

  1. Sales period: Set the sales period for the specific Marketplace.
  2. Title: Connect the Marketplace to a specific title.
  3. Image (png/jpg)
  4. Themes: The pre-defined theme for this Marketplace.
  5. Key  – url key used in the path for this shop. Domain structure: https://[subdomain].stage.[domain].se/[groupcode]/[shopcode]
  6. Heading: The headline set for the specific Marketplace will override the Heading from the group.
  7. Description: The description set for the specific Marketplace will override the Heading from the group.
  8. Packages & Campaigns: Select packages and/or campaigns to show in the specific Marketplace.
  9. Popular Packages & Campaigns: This feature allows you to highlight a package or campaign with customizable text tags such as “Popular,” “Special Offer,” “Black Weekend,” or “Sale.”
  10. Offer: By including the same package or campaign under both the Popular Package & Campaigns and the Offer sections, you can apply an additional layout—such as a frame in the default version. The text displayed will match the one set under Popular Packages & Campaigns. The layout of this highlighted package or campaign can be customized in the CSS template.

Customize layout on offer (10)

If you want to adjust the layout for the package or campaign that you have chosen under the offer section, locate the element in the markup with an “id” corresponding to the package or campaign code. Directly following this element, you’ll find a line with the class promotional-offer. To modify the appearance, edit the CSS template associated with this class to achieve your desired design adjustments.

NOTE! In order to be able to view the Marketplace you have created or edited you need to reset the cache.